Promediacorp //www.gbjxw.com Web & Mobile Development,Cloud Solutions,& Digital Marketing Slider Box 5 Tue,16 Oct 2018 14:24:56 +0000 en-US hourly 1 https://wordWilliam Hill让球赔率press.org/?v=4.7.12 How To Set Up Customer Match in Adwords for Gmail Ads //www.gbjxw.com/2015/11/how-to-set-up-customer-match-in-adwords-for-gmail-ads/ //www.gbjxw.com/2015/11/how-to-set-up-customer-match-in-adwords-for-gmail-ads/#comments Wed,04 Nov 2015 18:57:56 +0000 Sheara Adwords //www.gbjxw.com/?p=4941 <p>Recently Google announced their new Customer Match product.Here I will show you how to use Customer Match to create a Gmail Ad campaign.</p><p>The post <a rel="nofollow"href="//www.gbjxw.com/2015/11/how-to-set-up-customer-match-in-adwords-for-gmail-ads/">How To Set Up Customer Match in Adwords for Gmail Ads</a> appeared first on <a rel="nofollow"href="//www.gbjxw.com">Promediacorp</a>.</p> <p>If you haven't heard the news,recently <a href="http://adwords.blogspot.com/2015/09/Google-brings-you-closer-to-your-customers.html"target="_blank">Google announced their new Customer Match</a> product whereby an advertiser can directly target users with customized messaging via en email address list.Adwords takes the list and matches it with users who are signed in to their Google account.The advertiser can offer coupons or promotions to these customers in one of three ways:</p><ol><li>Gmail Ads</li><li>Search Remarketing (RLSA)</li><li>YouTube/Video Ads</li></ol><p>Erin Sagin has clear instructions on <a href="http://www.wordstream.com/blog/ws/2015/11/02/adwords-customer-match-setup"target="_blank">how to use the customer list in a Search Remarketing campaign</a> on Google's Search network.Here I will show you how to use Customer Match to create a Gmail Ad campaign.</p><p>Once you've successfully <a href="https://support.google.com/adwords/answer/6276125?hl=en#requirements"target="_blank">created and uploaded your customer email list</a> in the Audiences section of the Adwords Shared Library,go into your Campaigns Tab and create a new Campaign.Select Display Network Only from the drop-down and name your campaign.(If you'd like,you can select the bullet point for Marketing Objectives but this is optional.) Put in your settings for Location,Language,Budget,etc.</p><p>Next,create an Ad Group.Select Placements from the targeting method drop-down,and enter in mail.google.com as a placement (<a href="#name">if applicable</a>).</p><p><img class="alignnone wp-image-4942 size-medium"src="http://54.90.110.56/wp-content/uploads/2015/11/ad-group-placement-300x250.png"alt="ad-group-placement"width="300"height="250"srcset="//www.gbjxw.com/wp-content/uploads/2015/11/ad-group-placement-300x250.png 300w,//www.gbjxw.com/wp-content/uploads/2015/11/ad-group-placement-768x641.png 768w,//www.gbjxw.com/wp-content/uploads/2015/11/ad-group-placement.png 780w"sizes="(max-width: 300px) 100vw,300px"/></p><p>Save and continue.Next step is ad creation which you can skip for now.</p><p>Back in your ad group view,click on the Display Network tab,then the red + TARGETING button.Here is where you will sync up the customer match email list you submitted earlier in the Shared Library with your ad group.</p><p>From the Add targeting drop-down,select Interests and Remarketing.</p><p><img class="alignnone wp-image-4943 size-medium"src="http://54.90.110.56/wp-content/uploads/2015/11/interests-remarketing-drop-down-300x151.png"alt="interests-remarketing-drop-down"width="300"height="151"srcset="//www.gbjxw.com/wp-content/uploads/2015/11/interests-remarketing-drop-down-300x151.png 300w,//www.gbjxw.com/wp-content/uploads/2015/11/interests-remarketing-drop-down-768x385.png 768w,//www.gbjxw.com/wp-content/uploads/2015/11/interests-remarketing-drop-down.png 895w"sizes="(max-width: 300px) 100vw,300px"/></p><p>Then,under the Select Category drop-down,选择客户邮件列表,and choose your list.</p><p><img class="alignnone wp-image-4944 size-medium"src="http://54.90.110.56/wp-content/uploads/2015/11/select-customer-email-list-300x157.png"alt="select-customer-email-list"width="300"height="157"srcset="//www.gbjxw.com/wp-content/uploads/2015/11/select-customer-email-list-300x157.png 300w,//www.gbjxw.com/wp-content/uploads/2015/11/select-customer-email-list-768x401.png 768w,//www.gbjxw.com/wp-content/uploads/2015/11/select-customer-email-list.png 787w"sizes="(max-width: 300px) 100vw,300px"/></p><p>Save and continue.</p><p>At this point,you can go back in to your Ads tab and upload or create ads.If you are uploading an ad creative,make sure it is compliant with <a href="https://support.google.com/displayspecs/answer/6256348?hl=en"target="_blank"< / > > Gmail广告格式。Otherwise,you can create a Gmail Ad from directly within the Adwords Ad gallery.</p><div id="name"><strong>Important to note: If you create a Gmail Ad from directly within the Adwords Ad Gallery,you do not need to add mail.google.com as a managed placement.The system knows the intention is Gmail.However,if you upload custom ads,you will need to specify the placement.</strong></div><p> </p><p>That's it!You should be all ready to go.We'd love to hear how this new product is working for you!</p><p>The post <a rel="nofollow"href="//www.gbjxw.com/2015/11/how-to-set-up-customer-match-in-adwords-for-gmail-ads/">How To Set Up Customer Match in Adwords for Gmail Ads</a> appeared first on <a rel="nofollow"href="//www.gbjxw.com">Promediacorp</a>.</p> //www.gbjxw.com/2015/11/how-to-set-up-customer-match-in-adwords-for-gmail-ads/feed/ 1 Wanted: Search Engine Marketing Specialist (SEM / PPC / Adwords) //www.gbjxw.com/2015/10/wanted-search-engine-marketing-specialist-sem-ppc-adwords/ //www.gbjxw.com/2015/10/wanted-search-engine-marketing-specialist-sem-ppc-adwords/#respond Wed,14 Oct 2015 15:26:34 +0000 Avi Wilensky Adwords Analytics PPC //www.gbjxw.com/?p=4936 <p>We are looking for a highly motivated individual to manage several large SEM / Adwords campaigns on behalf of our clients.</p><p>The post <a rel="nofollow"href="//www.gbjxw.com/2015/10/wanted-search-engine-marketing-specialist-sem-ppc-adwords/">Wanted: Search Engine Marketing Specialist (SEM / PPC / Adwords)</a> appeared first on <a rel="nofollow"href="//www.gbjxw.com">Promediacorp</a>.</p> <p>Job description:</p><ul><li>Monitor,update,and report on portfolio performance daily.</li><li>Develop testing and optimization strategies to continually improve results and to successfully meet ROI and other goals.</li><li>Develop reporting and insight capabilities and processes to effectively assess progress and opportunities from various campaigns.</li><li>Interface with clients and teams.</li></ul><p>Requirements:</p><ul><li>3+ years experience w/ Google Adwords</li><li>Strong ability to analyze data in Google Analytics and make actionable decisions and recommendations</li><li>Experience with A/B tests.</li><li>Excellent verbal and writing skills</li><li>Bachelor's degree</li></ul><p>Bonus points if you have:</p><ul><li>Google Adwords certification</li><li>Prior experience managing SEO campaigns,and/or Search Console/Webmaster Tools</li><li>Knowledge of Google APIs (Adwords/Analytics)</li><li>Experience with Google Shopping campaigns</li><li>Experience with HTML/CSS/Javascript</li><li>Experience with Facebook / Twitter ads</li><li>Experience with Google Tag Manager</li></ul><p>Part-time applicants will be considered. No headhunters or recruiters please.Apply in confidence today!<br />careers@www.gbjxw.com</p><p> </p><p>The post <a rel="nofollow"href="//www.gbjxw.com/2015/10/wanted-search-engine-marketing-specialist-sem-ppc-adwords/">Wanted: Search Engine Marketing Specialist (SEM / PPC / Adwords)</a> appeared first on <a rel="nofollow"href="//www.gbjxw.com">Promediacorp</a>.</p> //www.gbjxw.com/2015/10/wanted-search-engine-marketing-specialist-sem-ppc-adwords/feed/ 0 OwnerURL: Free Google Chrome Plugin //www.gbjxw.com/2014/11/whois-street-view-free-google-chrome-plugin/ //www.gbjxw.com/2014/11/whois-street-view-free-google-chrome-plugin/#respond Mon,03 Nov 2014 21:41:57 +0000 Avi Wilensky Chrome Cool Tools //www.gbjxw.com/?p=4870 <p>We just rolled out a free new Google Chrome plugin that is sure to come in handy for all Chrome users.Click on the extension to see the Google Street View of the website's registered owner.Available everywhere that Google Street View coverage exists.Free at the Chrome Web Store.</p><p>The post <a rel="nofollow"href="//www.gbjxw.com/2014/11/whois-street-view-free-google-chrome-plugin/">OwnerURL: Free Google Chrome Plugin</a> appeared first on <a rel="nofollow"href="//www.gbjxw.com">Promediacorp</a>.</p> <p>We just rolled out a free new Google Chrome plugin that is sure to come in handy for all Chrome users.Click on the extension to see the Google Street View of the website's registered owner.Available everywhere that Google Street View coverage exists.</p><p>Free at the <a title="OwnerURL"href="htttp:/ / www.ownerurl.com”target="_blank">Chrome Web Store</a>.</p><p><img class="alignnone wp-image-4871"src="http://54.90.110.56/wp-content/uploads/2014/11/google.png"alt="whois street view"width="478"height="299"srcset="//www.gbjxw.com/wp-content/uploads/2014/11/google.png 640w,//www.gbjxw.com/wp-content/uploads/2014/11/google-300x188.png 300w"sizes="(max-width: 478px) 100vw,478px"/></p><p> </p><p> </p><p>The post <a rel="nofollow"href="//www.gbjxw.com/2014/11/whois-street-view-free-google-chrome-plugin/">OwnerURL: Free Google Chrome Plugin</a> appeared first on <a rel="nofollow"href="//www.gbjxw.com">Promediacorp</a>.</p> //www.gbjxw.com/2014/11/whois-street-view-free-google-chrome-plugin/feed/ 0 PyGotham NYC: Our First Python Conference //www.gbjxw.com/2014/08/pygotham-2014-nyc-first-python-conference/ //www.gbjxw.com/2014/08/pygotham-2014-nyc-first-python-conference/#respond Sun,17 Aug 2014 23:37:14 +0000 Avi Wilensky Conference PyGotham Python //www.gbjxw.com/?p=4865 <p>Ever since Ricky joined our team,we have fallen in love with the programming language Python.After Josh joined,we fell even more in love.For anyone that takes interest in crawling the web,analyzing data or building applications,Python brings you some wicked powerful tools that are simple to use.Josh found out that Big Apple Py was hosting […]</p><p>The post <a rel="nofollow"href="//www.gbjxw.com/2014/08/pygotham-2014-nyc-first-python-conference/">PyGotham NYC: Our First Python Conference</a> appeared first on <a rel="nofollow"href="//www.gbjxw.com">Promediacorp</a>.</p> <p>Ever since <a href="//www.gbjxw.com/2012/09/welcome-xoogler-ricky-sahu-promediacorps-new-data-scientist/">Ricky joined our team</a>,we have fallen in love with the programming language Python.After Josh joined,we fell even more in love.For anyone that takes interest in crawling the web,analyzing data or building applications,Python brings you some wicked powerful tools that are simple to use.</p><p>Josh found out that <a href="http://bigapplepy.com"target="_blank"rel="noopener noreferrer">Big Apple Py</a> was hosting an event here in New York City,and we couldn't resist spending a beautiful August weekend (in a windowless midtown conference center) with the local Python enthusiasts.And we were right.We heard some insightful talks from some pretty bright engineers over at companies like <a href="http://spotify.com"target="_blank"rel="noopener noreferrer">Spotify</a>,<a href="http://venmo.com"target="_blank"rel="noopener noreferrer">Venmo</a>,and <a href="http://bit.ly"target="_blank"rel="noopener noreferrer">Bitly</a>.The event was sponsored by some of the most admirable companies including: <a href="http://github.com">Github</a>,<a href="http://buzzfeed.com"target="_blank"rel="noopener noreferrer">BuzzFeed</a>,<a href="http://digitalocean.com"target="_blank"rel="noopener noreferrer">DigitalOcean</a>,<a href="rackspace.com"target="_blank"rel="noopener noreferrer">Rackspace</a>,<a href="http://twilio.com"target="_blank"rel="noopener noreferrer">Twilio</a>,<a href="appnexus.com"target="_blank"rel="noopener noreferrer">AppNexus</a>,and <a href="chartbeat.com"target="_blank"rel="noopener noreferrer">Chartbeat</a>.</p><p>Our journey began with an awesome debugging workshop taught by @<a href="https://twitter.com/amygdalama"target="_blank"rel="noopener noreferrer">amygdalama</a> called <a href="http://pygotham.org/talks/103"target="_blank"rel="noopener noreferrer">Python Wats: Uncovering Odd Behavior</a>.Amy is a <a href="hackerschool.com”target="_blank"rel="noopener noreferrer">Hacker School</a> alum and engineer at <a href="venmo.com"target="_blank"rel="noopener noreferrer">Venmo</a>.The session was filled with 90 slides of Python trivia,tips,tricks,and fun facts.Check it out on <a href="http://www.slideshare.net/AmyHanlon/python-wats-uncovering"target="_blank"rel="noopener noreferrer">SlideShare</a>.</p><p>@<a href="https://twitter.com/EricSchles"target="_blank"rel="noopener noreferrer">ericschles</a>,Adjust Professor at NYU presented <a href="http://pygotham.org/talks/81"target="_blank"rel="noopener noreferrer">How I use Python to Fight Human Trafficking</a>.Schles is an economist and computer scientist that has spent his career studying the worldwide epidemic of human trafficking.He is working on creating a global missing persons database.The internet has fueled the growth of the sex trade to an all time high,an estimated $100b per year (that's about twice Google's annual revenue).Schles is on a mission to hack the internet to fight back,and teaches us some of the techniques he uses in the field such as web scraping and image recognition.He crawls sites like Craigslist and Backpages,and compares images against those he extracts from the <a href="http://www.missingkids.com/home"target="_blank"rel="noopener noreferrer">National Center for Missing and Exploited Person</a>‘s website.Schles uses <a href="http://docs.python-requests.org/en/latest/"target="_blank"rel="noopener noreferrer">requests</a>,<a href="http://lxml.de/"target="_blank"rel="noopener noreferrer">lxml</a>,<a href="https://docs.python.org/2/library/xml.etree.elementtree.html"target="_blank"rel="noopener noreferrer">xpath</a>,<a href="http://selenium-python.readthedocs.org/"target="_blank"rel="noopener noreferrer">selenium</a>,<a href="https://pypi.python.org/pypi/nltk"target="_blank"rel="noopener noreferrer">nltk</a>,<a href="http://docs.opencv.org/modules/highgui/doc/user_interface.html"target="_blank"rel="noopener noreferrer">cv2</a>,and <a href="http://ipython.org/"target="_blank"rel="noopener noreferrer">ipython</a> to hunt down these predators.His work has lead to the capture and arrest of 3 offenders so far,and he's just beginning.You can check out his presentation and contribute to his project at <a href="https://github.com/EricSchles/humanTraffickingTalk"target="_blank"rel="noopener noreferrer">https://github.com/EricSchles/</a>.</p><p>Some other interesting sessions we attended include:</p><ul><li>Architectural evolution in startups by <a href="https://twitter.com/martinmelin"target="_blank"rel="noopener noreferrer">@martinmelin</a>.Martin is an engineer at ecommerce platform <a href="tictail.com"target="_blank"rel="noopener noreferrer">Tictail</a>,and goes over some of the lessons he learned scaling out the software infrastructure as the company expanded after their latest round of funding (total <a href="http://www.crunchbase.com/organization/tictail"target="_blank"rel="noopener noreferrer">$10.6m</a>).</li><li><a href="http://pygotham.org/talks/70"target="_blank"rel="noopener noreferrer">Python Begets Python: BattleSchool Provisioning,via Ansible,can Self-Document and Configure a Mac to get Productive faster and thus Produce Working Software faster</a>. Anne Moroney teaches us BattleSchool provisioning with Ansible to configure a Mac to produce working software faster.</li><li><a href="http://pygotham.org/talks/60"target="_blank"rel="noopener noreferrer">Asyncronous Web Scraping with Asyncio</a> by <a href="https://twitter.com/bugraa"target="_blank"rel="noopener noreferrer">@burgraa</a>.Bugra gets us excited about the new <a href="https://docs.python.org/3/library/asyncio.html"target="_blank"rel="noopener noreferrer">asyncio</a> module available in the standard library of Python 3.4.We can now process and scrape data a synchronously without having to use any third party imports.Bugra walks us through the new module and answers questions about it.</li><li><a href="http://pygotham.org/talks/57"target="_blank"rel="noopener noreferrer">Macro Scaling via Micro威廉希尔平赔services</a> presented by <a href="https://twitter.com/tpherndon"target="_blank"rel="noopener noreferrer">Peter Herndon</a>,Sr.Engineer at <a href="bit.ly"target="_blank"rel="noopener noreferrer">bitly</a>.Peter gives us an overview of the service oriented architecture used over there.He explains how <a href="http://www.tornadoweb.org/en/stable/"target="_blank"rel="noopener noreferrer">tornado</a> and <a href="https://github.com/bitly/nsq"target="_blank"rel="noopener noreferrer">nsq</a> are configured to handle billions of messages per day.A tremendous amount of web traffic is routed through bitly,which maintains reliability and scale through a distributed architecture.</li><li><a href="http://pygotham.org/talks/7"target="_blank"rel="noopener noreferrer">Enough Machine Learning to Make Hacker News Readable Again</a> by <a href="http://twitter.com/nedjl"target="_blank"rel="noopener noreferrer">@nedjl</a>.Ned is a principal engineer over at <a href="http://spotify.com"target="_blank"rel="noopener noreferrer">Spotify</a>.He uses machine learning to help filter the ‘dreck' from <a href="hackernews.com"target="_blank"rel="noopener noreferrer">Hacker News</a>,and figure out what content is most likely to perform well.<a href="http://scikit-learn.org/stable/"target="_blank"rel="noopener noreferrer">scikit-learn</a> and <a href="nltk.org"target="_blank"rel="noopener noreferrer">nltk</a> do a lot of the heavy lifting to abstract away complex grammar and mathematics.The content is separated into two buckets – ‘dreck' (yiddish for crap) and ‘non-dreck' (his ‘dreck' bucket contains about 18% of all HN content).Factors such as TLD of the article are considered,as well as other attributes,using string matching.Alot of time is saved not having to read the ‘dreck',and his algorithms can also help predict what type of content is likely to get upvoted (which is useful when submitting).You can view Ned's Hacker News dreck filter at <a href="http://hn.njl.us/"target="_blank"rel="noopener noreferrer">http://hn.njl.us/</a>.</li><li><a href="http://pygotham.org/talks/3"target="_blank"rel="noopener noreferrer">How to write actually object-oriented python</a> by <a href="https://github.com/perfa"target="_blank"rel="noopener noreferrer">Per Fagrell </a>.This session highlights proper use of procedural and structured paradigms.The SOLID and Tell-Don't Ask principals are presented along with examples of proper use.</li><li><a href="http://pygotham.org/talks/34"target="_blank"rel="noopener noreferrer">Setting up your Python development environment in IPython</a> by <a href="twitter.com/kronosapiens"target="_blank"rel="noopener noreferrer">@kronosapiens</a>.pip安装< a href = "https://pypi.python.org/pypi/ipython"target="_blank"rel="noopener noreferrer">ipython</a> in the terminal for an exciting new REPL experience with some really cool features.Daniel highlights some useful tips in ipython that will certainly improve our workflow,such as being able to access previous commands as though they were objects in a dictionary.You can also access docstrings,function definition prototypes,source code,source files and other details of any object accessible to the interpreter with a single character.</li><li><a href="http://pygotham.org/talks/23"target="_blank"rel="noopener noreferrer">Python and Julia.Why do we need another language?</a> by <a href="http://dwightjbrowne.com/">Dwight J.Browne</a>.Dwight has a background in FORTRAN and C having worked in the financial 威廉希尔平赔services sector since the nineties.He is excited about Julia,as a way to provide tremendous performance increases with the ease of python.He argues the case why Python enthusiasts should explore it further.</li><li><a href="https://twitter.com/trentnelson"target="_blank"rel="noopener noreferrer">PyParallel</a> by <a href="https://twitter.com/trentnelson"target="_blank"rel="noopener noreferrer">@trentnelson</a>.The founder of this research project aims to bring the power of Windows I/O Completion Ports to Python for high performance and asynchronous support.Trent enlightens us on the fundamental problems *nix has with multi-threading in contrast to Windows,and how Python is designed around the idea of synchronous,non-blocking I/O.</li></ul><p>Thumbs up to Big Apple Py,the organizers,presenters,sponsors for putting on a successful and informative conference.We look forward to the next one!</p><p> </p><p>The post <a rel="nofollow"href="//www.gbjxw.com/2014/08/pygotham-2014-nyc-first-python-conference/">PyGotham NYC: Our First Python Conference</a> appeared first on <a rel="nofollow"href="//www.gbjxw.com">Promediacorp</a>.</p> //www.gbjxw.com/2014/08/pygotham-2014-nyc-first-python-conference/feed/ 0 BMW i Ventures ‘Shark Tank' Meetup //www.gbjxw.com/2014/04/bmw-ventures-shark-tank-meetup-mon-apr-28-2014/ //www.gbjxw.com/2014/04/bmw-ventures-shark-tank-meetup-mon-apr-28-2014/#respond Thu,24 Apr 2014 19:26:07 +0000 Avi Wilensky BMW i Ventures Meetup //www.gbjxw.com/?p=4852 <p>Our friends and hosts at BMW i Ventures will be hosting their next"Shark Tank"style meetup this Monday,April 28.The event will take place in our offices at 95 Morton St,Suite 7N (West Village),at 7:00pm.The following startups have been selected to pitch: Placemeter – Smart data for places DriveScribe – […]</p><p>The post <a rel="nofollow"href="//www.gbjxw.com/2014/04/bmw-ventures-shark-tank-meetup-mon-apr-28-2014/">BMW i Ventures ‘Shark Tank' Meetup</a> appeared first on <a rel="nofollow"href="//www.gbjxw.com">Promediacorp</a>.</p> <p>Our friends and hosts at <a href="http://www.bmw.com/com/en/insights/corporation/bmwi_ventures/index.html"target="_blank"rel="noopener noreferrer">BMW i Ventures</a> will be hosting their next"Shark Tank"style meetup this Monday,April 28.The event will take place in our offices at<a href="https://www.google.com/maps/preview?q=95+Morton+St,+Suite+7N&ie=UTF-8&hq=&hnear=0x89c259ed1ce48f91:0x48067acbfe93beeb,95+Morton+St+%237n,+New+York,+NY+10014&gl=us&ei=zGJZU6jgAeamsQS9soHwAQ&ved=0CCcQ8gEwAA"target="_blank"rel="noopener noreferrer"> 95 Morton St,Suite 7N</a> (West Village),at 7:00pm.</p><p>The following startups have been selected to pitch:</p><p><a href="http://www.placemeter.com"target="_blank"rel="noopener noreferrer">Placemeter</a> – Smart data for places<a href="http://www.placemeter.com"target="_blank"rel="noopener noreferrer"><br /></a></p><p><a href="http://www.drivescribe.com"target="_blank"rel="noopener noreferrer">DriveScribe</a> – Safe Driving Coach</p><p><a href="http://www.parkt.com/"target="_blank"rel="noopener noreferrer">Parkt</a> – Connects parking with local businesses</p><p><a href="http://thetransitapp.com/"target="_blank"rel="noopener noreferrer">Transit App</a> – Moving cities forward</p><p><a href="http://dashride.com/"target="_blank"rel="noopener noreferrer">Dashride</a> – ‘Shopify' for limousine companies</p><p>Every startup will have 3-5 min to present their company and product/service.Afterward,each member of the expert panel will ask a question and will give some feedback.The panel consists of <a href="https://www.linkedin.com/in/brianscohen"target="_blank"rel="noopener noreferrer">Brian Cohen</a> (Chairman <a href="http://www.newyorkangels.com/"target="_blank"rel="noopener noreferrer">NY Angels</a>),<a href="http://www.crunchbase.com/person/joshua-b-siegel"target="_blank"rel="noopener noreferrer">Joshua Siegel</a> (MD at <a href="http://rubicon.vc/"target="_blank"rel="noopener noreferrer">Georgetown Angels</a>) and <a href="https://www.linkedin.com/pub/dr-ulrich-quay/42/84a/a96"target="_blank"rel="noopener noreferrer">Dr.Ulrich Quay</a>,(MD at <a href="http://www.bmw.com/com/en/insights/corporation/bmwi_ventures/index.html"target="_blank"rel="noopener noreferrer">BMW i Ventures</a>).The audience will be allowed to answer 2 questions per startup as well.After the presentations.the <em>sharks</em> will announce the panel- and audience-choice winner.</p><p>To attend,register at <a href="http://www.meetup.com/BMW-i-Ventures/"target="_blank"rel="noopener noreferrer">http://www.meetup.com/BMW-i-Ventures</a>/ for free. Food,beer,and beverages will be provided.</p><p> </p><p>The post <a rel="nofollow"href="//www.gbjxw.com/2014/04/bmw-ventures-shark-tank-meetup-mon-apr-28-2014/">BMW i Ventures ‘Shark Tank' Meetup</a> appeared first on <a rel="nofollow"href="//www.gbjxw.com">Promediacorp</a>.</p> //www.gbjxw.com/2014/04/bmw-ventures-shark-tank-meetup-mon-apr-28-2014/feed/ 0 Unbundling the Washington Post //www.gbjxw.com/2014/03/unbundling-the-washington-post/ //www.gbjxw.com/2014/03/unbundling-the-washington-post/#respond Wed,12 Mar 2014 16:45:46 +0000 Avi Wilensky Case Study SEO Web Development //www.gbjxw.com/?p=4716 <p>A fascinating case study on how a small startup a took a piece of Bezos's new pie.</p><p>The post <a rel="nofollow"href="//www.gbjxw.com/2014/03/unbundling-the-washington-post/">Unbundling the Washington Post</a> appeared first on <a rel="nofollow"href="//www.gbjxw.com">Promediacorp</a>.</p> <h3><em><strong>How a small startup a took a piece of Bezos's new pie</strong></em></h3><p> </p><p><iframe src="//player.vimeo.com/video/91080918"width="450"height="253"webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe></p><p>In late September,2013,we got a call from a search engine in need of our 威廉希尔平赔services.A vertical search engine for churches called <a title="http://www.faithstreet.com"href="http://www.faithstreet.com"target="_blank">FaithStreet</a>.A church engine.</p><p>They were part of the <a href="http://www.techstars.com/techstars-nyc-2013-class/"target="_blank">Techstars NYC 2013 class</a>,picked up by the incubator after two years of bootstrapping.They had also just <a href="http://www.washingtonpost.com/business/economy/post-co-to-invest-in-share-content-with-online-service-faithstreetcom/2013/07/12/93cd8e6a-eb2b-11e2-aa9f-c03a72e2d342_story.html"target="_blank">raised funding</a> from the <a href="http://ghco.com"target="_blank">Graham Holdings</a> (formerly The Washington Post Company) and from other notable <a href="http://www.crunchbase.com/company/faithstreet"target="_blank">investors</a>.</p><p>We were intrigued since we have been working with the Washington Post for almost a year under its <a href="http://kaplan.com"target="_blank">Kaplan</a> subsidiary.And coincidentally,we sit directly above the Washington Post offices of <a href="http://slate.com"target="_blank">Slate.com</a> and <a href="http://theroot.com"target="_blank">The Root </a>in the West Village.Simultaneously,the news just hit that Amazon CEO <a href="http://www.washingtonpost.com/business/economy/washington-post-closes-sale-to-amazon-founder-jeff-bezos/2013/10/01/fca3b16a-2acf-11e3-97a3-ff2758228523_story.html"target="_blank">Jeff Bezos personally acquired the paper</a> for $250 million on October 1.</p><p><em><strong>The deal:</strong></em><br />Just weeks before the sale of the paper,The Washington Post agreed to sell the paper's religion section ("On Faith"FaithStreet)。On Faith was founded by some influential folks in Washington's elite inner circle,and some of the articles have been written by the likes of notable figures such as <a href="http://www.faithstreet.com/onfaith/author/desmond-tutu">Desmond Tutu</a>.FaithStreet became the new owner of this historical archive of content.</p><p>FaithStreet would be required to identify seven years of On Faith content across the Washington Post's vast network of sites (including Newsweek) and migrate it over to the FaithStreet.com website.FaithStreet would need to design and build a new home at <a href="http://faithstreet.com/onfaith">http://faithstreet.com/onfaith </a>to house the content consisting of articles,comments,videos,author profiles,and more.They would also need to write the redirects for all the On Faith content from the Washington Post to the corresponding URLs on the FaithStreet website.</p><p>All this was bound by a legal agreement that set the deadline for the migration as December 15,2013 — all while adjusting to the fact that the new man in charge of the Post was now Jeff Bezos.</p><p><em><strong>The project:</strong></em><br />We struck a deal with FaithStreet to do all the work.In just under two months,we had to do the following:</p><p><strong>1.Identify the content.</strong> Not an easy task since the network of WaPo sites is distributed over a myriad of subdomains,servers,CMS's,and subfolders.The content was scattered,and the data unstructured.</p><p><strong>2.Extract the content.</strong> The complexity of extracting information across various legacy databases and infrastructures,given the ever-present time constraint,led to the decision to crawl and scrape the content from the washingtonpost.com rather than export it.When scraping the site,we had to figure out what belonged to the On Faith religion section.We also needed to leverage <a href="http://phantomjs.org/"target="_blank">PhantomJS</a> and <a href="http://seleniumhq.org/"target="_blank">Selenium</a> to extract the JavaScript content.</p><p><strong>3.Write the redirects</strong> that would live on the WashingtonPost.com servers that would take users to Faithstreet.com.The redirects had to be type 301 (permanent),to pass PageRank from the Post to Faithstreet for SEO purposes,and written in the <a href="http://wiki.nginx.org/HttpRewriteModule"target="_blank">nginx</a> syntax.The agreement between the Washington Post and FaithStreet permitted a limited number of rewrite rules for 1:1 matching.It turned out that less than 20 rules (regex matches) total would be required for all 13,000+ articles,several hundred author pages,index,and category pages.Considering that many URLs look like this:</p><p><a href="http://www.washingtonpost.com/national/on-faith/the-tribe-and-the-war-on-terror/2013/03/20/e5189474-9156-11e2-bdea-e32ad90da239_story.html"target="_blank">http://www.washingtonpost.com/national/on-faith/the-tribe-and-the-war-on-terror/2013/03/20/e5189474-9156-11e2-bdea-e32ad90da239_story.html </a>or<br /><a href="http://www.washingtonpost.com/blogs/altmuslimah/post/no-sex-on-campus/2011/10/20/gIQA5ZWy1L_blog.html"target="_blank">http://www.washingtonpost.com/blogs/altmuslimah/post/no-sex-on-campus/2011/10/20/gIQA5ZWy1L_blog.html</a></p><p>We were happy that we didn't need nearly as many as allotted to match all the variations of patterns.The only content that needed 1:1 matches were the videos since each has a unique identifier in the URL.</p><p><strong>4.Design a new site that would be responsive on mobile and tablets.</strong> We needed to find a designer that specializes in web user experiences,and hired the team over at <a href="http://misterux.com"target="_blank">Mr.UX</a>.We attempted to create the <a href="https://drive.google.com/file/d/0B3PHuOYtMN2pd0dad01Kak5WUHM/edit?usp=sharing"target="_blank">mockups</a>,but they were rejected since they didn't conform to the vision of the new publication.</p><p>The Washington Post website (like many newspaper websites) are designed to mimic the print versions.FaithStreet wanted something very readable along the lines of <a href="http://medium.com"target="_blank">medium.com </a>or <a href="http://qz.com"target="_blank">qz.com</a>,with the shareability of an <a href="http://upworthy.com"target="_blank">Upworthy</a> (as per their design brief).</p><p>Mister UX delivered the <a href="https://docs.google.com/a/www.gbjxw.com/file/d/0B3PHuOYtMN2pdzVNUzgyS2JfRXM/edit"target="_blank">design comps</a>,and <a href="//www.gbjxw.com/about/josh-delman/"target="_blank">Josh</a>,our developer,and <a href="//www.gbjxw.com/about/ricky-sahu/"target="_blank">Ricky</a> sliced them into HTML and CSS.</p><p><strong>5.Deploy WordWilliam Hill让球赔率Press</strong> (on the Twitter's Bootstrap 3 framework) to house the content,and host it on a secure and scalable environment.<a href="http://www.wpengine.com"target="_blank">WPEngine</a> was selected since they had a promo with Techstars companies for free credits.The support team was so imWilliam Hill让球赔率pressive,we ended up eventually migrating our own site to them.For strong SEO,we made sure OnFaith was on a subdirectory rather than a subdomain.We used a reverse proxy to redirect users transparently to the WPEngine site.</p><p><strong>6.Custom functionality</strong> needed to be added to WordWilliam Hill让球赔率Press to allow FaithStreet to A/B test headlines on articles,capture reader email addresses,managing ads and popups,social sharing functionality,etc.</p><p><strong>7.Optimize the new site for SEO</strong>.Leveraging <a href="https://yoast.com/wordWilliam Hill让球赔率press/plugins/seo"target="_blank">Yoast's SEO plugin</a>,each article was given a clean and readable URL (unlike the old schema),a unique title,meta description,and an XML sitemap feed.We also used natural language processing using <a href="http://nltk.org"target="_blank">NLTK</a> to extract relevant noun phrases from each article,serving as a basis for tagging the 13,000+ articles in the On Faith archives.</p><p><strong>7.Install Disqus for comments</strong>.We also had to configure <a href="http://disqus.com"target="_blank">Disqus</a> to prevent future comment spam by setting rules on when to close discussions.</p><p><em><strong>The big switch</strong></em><br />On December 6,the migration process had begun.It started with the engineers at the Post creating a testing server where the redirect rules would live.We had to test that the redirection was successful by crawling the site and seeing if the URLs 301'd successfully.Initially we made an error in our nginx syntax that used 302s (temporary redirects).Fortunately,we caught it,and corrected the mistake.</p><p>After a week of testing and updating the redirect rules,we ready ready to give the WaPo the green light to flip the slip the switch and go live (December 13) two days before our deadline.</p><p>The new Onfaith site started getting traffic from the Post immediately thereafter.Within a few days,Google's index for On Faith started displaying the new URLs for the pages on the faithstreet.com domain.Also within a few days FaithStreet began to rank #1 for ‘On Faith',and several days later <a href="https://support.google.com/webmasters/answer/47334?hl=en"target="_blank">sitelinks</a> appeared.Google had correctly honored the redirects almost immediately,and the change was quicker than expected.The Google Webmaster Tools account for FaithStreet showed over 5 million inbound links that were originally pointing to the WaPo.They were successfully transferred and attributed to the new domain!</p><p><em><strong>Post Migration</strong></em><br />Fast forward a month later,the new On Faith is thriving.Many of the new posts have gone viral.One of them – <a href="http://www.faithstreet.com/onfaith/2013/11/07/5-churchy-phrases-that-are-scaring-off-millennials/25149"target="_blank">5 Churchy Phrases that are Scaring Off Millennials</a> has garnered <strong>27,125 Facebook likes</strong>,and has an active debate in the comments with over 341 threads at the time of this posting!</p><p>We are thankful to have participated in this historical ‘Unbundling' of the Washington Post – the first of its kind that we know of.We are proud of the end result and our team for a job well done.We thank the dedicated Washington Post engineers that kept the original commitment during their major transition.And of course,the folks at FaithStreet for their hard work (and their business),especially co-founder <a href="https://www.linkedin.com/in/ryanmelogy"target="_blank">Ryan Melogy</a> who spearheaded the efforts on the FaithStreet side,and CTO <a href="https://www.linkedin.com/in/gmericksen"target="_blank">Glenn Ericksen</a> who provided significant development support.</p><p>The post <a rel="nofollow"href="//www.gbjxw.com/2014/03/unbundling-the-washington-post/">Unbundling the Washington Post</a> appeared first on <a rel="nofollow"href="//www.gbjxw.com">Promediacorp</a>.</p> //www.gbjxw.com/2014/03/unbundling-the-washington-post/feed/ 0 Breaking Bad Facebook Ads & Targeted Fans //www.gbjxw.com/2013/09/breaking-bad-facebook-ads-targeted-fans/ //www.gbjxw.com/2013/09/breaking-bad-facebook-ads-targeted-fans/#respond Tue,24 Sep 2013 19:54:16 +0000 ricky Facebook //www.gbjxw.com/?p=4580 <p>We dove into the Facebook ad platform when one of our clients asked us to promote Breaking Bad's official merchandise store on the season 6 premiere.</p><p>The post <a rel="nofollow"href="//www.gbjxw.com/2013/09/breaking-bad-facebook-ads-targeted-fans/">Breaking Bad Facebook Ads & Targeted Fans</a> appeared first on <a rel="nofollow"href="//www.gbjxw.com">Promediacorp</a>.</p> <p>If you have been listening to the social media updates these days,you would have heard about fans gushing over the return of AMC's Breaking Bad and its finale this coming weekend.In fact,<a title="Mashable Top 10 TV Shows on Social Media"href="http://mashable.com/2013/08/11/top-10-tv-shows-social-media/"target="_blank">according to Mashable</a>,Breaking Bad topped the charts of"The Most Popular TV Series on Earth"at second place and won <a title="Emmy's Best Drama"href="http://insidetv.ew.com/2013/09/22/emmys-2013-breaking-bad-best-drama/"target="_blank">Best Drama at the Emmys</a>,with fans liking the show over 80k times on Facebook.We were part of the action when we dove into the Facebook ad platform after the show's production company asked us to promote the <a href="http://www.breakingbadstore.com/">Official Breaking Bad Merchandise Store</a> on season six's premiere.Facebook allowed us to target users in the following segments: general fans of the series who already"liked"the TV show page #breaking bad;users who"liked"specific characters like #Jesse Pinkman or #Walter White;"die-hard fans"who"liked"any of the series' characters on Facebook and employed both NewsFeed ads and the Right-hand column ads for comparison.<a href="//www.gbjxw.com/2013/09/breaking-bad-facebook-ads-targeted-fans/png/"rel="attachment wp-att-4581"><img class="alignnone wp-image-4581"alt="png"src="http://54.90.110.56/wp-content/uploads/2013/09/png.png"width="551"height="180"srcset="//www.gbjxw.com/wp-content/uploads/2013/09/png.png 1093w,//www.gbjxw.com/wp-content/uploads/2013/09/png-300x98.png 300w,//www.gbjxw.com/wp-content/uploads/2013/09/png-768x250.png 768w,//www.gbjxw.com/wp-content/uploads/2013/09/png-1024x334.png 1024w"sizes="(max-width: 551px) 100vw,551px"/></a> Let's first compare the effectiveness between Right Column Ads and Newsfeed Ads.As you see above,we created two ads geared towards those that already"like"the character,Jesse Pinkman and the results are as follows:</p><div dir="ltr"><table width="100%"><colgroup><col width="85"/><col width="85"/><col width="89"/><col width="95"/><col width="100"/><col width="50"/><col width="*"/></colgroup><tbody><tr><td><p dir="ltr"><strong>Ad Type</strong></p></td><td><p dir="ltr"><strong>ImWilliam Hill让球赔率pressions</strong></p></td><td><p dir="ltr"><span style="color: #808080;"><strong>Social ImWilliam Hill让球赔率pressions</strong></span></p></td><td><p dir="ltr"><strong>Ad Reach (# of unique people)</strong></p></td><td><p dir="ltr"><span style="color: #808080;"><strong>Frequency </strong><strong>(# of times shown to same person)</strong></span></p></td><td><p dir="ltr"><strong>Clicks</strong></p></td><td><p dir="ltr"><span style="color: #808080;"><strong>Click Through Rate</strong></span></p></td></tr><tr><td><p dir="ltr"><strong>Right-Column</strong></p></td><td><p dir="ltr">224,060</p></td><td><p dir="ltr">365</p></td><td><p dir="ltr">38,437</p></td><td><p dir="ltr">5.8</p></td><td><p dir="ltr">217</p></td><td><p dir="ltr">0.097%</p></td></tr><tr><td><p dir="ltr"><strong>Newsfeed</strong></p></td><td><p dir="ltr">595</p></td><td><p dir="ltr">0</p></td><td><p dir="ltr">592</p></td><td><p dir="ltr">1</p></td><td><p dir="ltr">10</p></td><td><p dir="ltr">1.68%</p></td></tr></tbody></table><p>At first glance,the right-column ad seem to have performed better with a much higher volume of imWilliam Hill让球赔率pressions and clicks.However,one needs to take note that the right-column ad also showed the ad multiple times to the same user in addition to"social imWilliam Hill让球赔率pressions"which highlighted the user's friends' relevant activities,which may explain the overall higher imWilliam Hill让球赔率pressions and clicks.In comparison,the newsfeed ad showed only once to each user,which was perhaps Facebook's way to minimize disruption in the user's experience,naturally translating into lower imWilliam Hill让球赔率pressions.However,the higher visibility did generate a higher CTR than the right column ad's.As the right column ads were not as visible in the user's line of vision,they were easily ignored and surpassed,as illustrated in their comparatively low CTR and Link Clicks.It is also worthwhile to note that the Newsfeed ad managed to achieve a higher CTR and lower cost per click while spending less than one-fiftieth of the right column ad's ad spend.Moving on to the scope of target parameters,we will compare three right-column ads that targeted users that liked either #Breaking Bad,#Jesse Pinkman,or was a"铁杆粉丝”that liked any Breaking Bad subject (heisenberg,#Saul Goodman,#Jesse Pinkman,#Walter White (Breaking Bad),#Skyler White,#Hank Schrader or #Gus Fring).<a href="//www.gbjxw.com/2013/09/breaking-bad-facebook-ads-targeted-fans/png-2/"rel="attachment wp-att-4582"><img class="alignnone wp-image-4582"alt="png-2"src="http://54.90.110.56/wp-content/uploads/2013/09/png-2.png"width="347"height="210"srcset="//www.gbjxw.com/wp-content/uploads/2013/09/png-2.png 483w,//www.gbjxw.com/wp-content/uploads/2013/09/png-2-300x181.png 300w"sizes="(max-width: 347px) 100vw,347px"/></a> <a href="//www.gbjxw.com/2013/09/breaking-bad-facebook-ads-targeted-fans/png-1/"rel="attachment wp-att-4583"><img class="alignnone wp-image-4583"alt="png-1"src="http://54.90.110.56/wp-content/uploads/2013/09/png-1.png"width="347"height="210"srcset="//www.gbjxw.com/wp-content/uploads/2013/09/png-1.png 483w,//www.gbjxw.com/wp-content/uploads/2013/09/png-1-300x181.png 300w"sizes="(max-width: 347px) 100vw,347px"/></a> As seen above,the ads targeted to those that already liked #Breaking Bad had the highest ad reach but the lowest CTR,which was unsurprising as it was the broadest category and did not cater to the users specifically enough.On the contrary,the ad reach for the specific category of #Jesse Pinkman was the lowest,and it generated the highest CTR.The die-hard fan segment fell in the middle as it bundled all fans who liked any character hashtag of the series.In terms of cost-effectiveness,employing a precision targeting campaign like #Jesse Pinkman was preferable over others,as seen in the table below:</p><div dir="ltr"><table width="100%"><colgroup><col width="*"/><col width="*"/><col width="*"/><col width="*"/></colgroup><tbody><tr><td><p dir="ltr"><strong>Segment</strong></p></td><td><p dir="ltr"><strong>Precision</strong></p></td><td><p dir="ltr"><strong>Cost</strong></p></td><td><p dir="ltr"><strong>Cost/Click</strong></p></td></tr><tr><td><p dir="ltr"><strong>#Breaking Bad</strong></p></td><td><p dir="ltr">Low</p></td><td><p dir="ltr">High</p></td><td><p dir="ltr">Medium</p></td></tr><tr><td><p dir="ltr"><strong>Die Hard Fan (any series-related subject)</strong></p></td><td><p dir="ltr">Medium</p></td><td><p dir="ltr">Medium</p></td><td><p dir="ltr">High</p></td></tr><tr><td><p dir="ltr"><strong>#Jesse Pinkman</strong></p></td><td><p dir="ltr">High</p></td><td><p dir="ltr">Low</p></td><td><p dir="ltr">Low</p></td></tr></tbody></table><p>Targeting based on broad segments such as an entire population that likes a certain TV series is not only costly,but generates low returns compared to its reach.In such a case,choosing a narrower interest group such as a specific TV character like #Jesse Pinkman,is not only cost-effective,but relevant,as they tend to have higher purchase intent which can translate into a higher conversion rate.The <a title="Facebook Advertising"href="https://www.facebook.com/advertising"target="_blank">Facebook advertising platform</a> is still in its early forms,with its ever-changing advertising tool names and rules.However you can conduct an effective social-media campaign on a relatively low budget compared to other traditional media by employing precision targeting.Speaking of Facebook's developing advertising platform,one of Facebook's advertising rules is the limit on amount of text allowed on the thumbnail picture.According to Facebook: <a href="//www.gbjxw.com/2013/09/breaking-bad-facebook-ads-targeted-fans/png-3/"rel="attachment wp-att-4584"><img class="alignnone wp-image-4584"alt="png-3"src="http://54.90.110.56/wp-content/uploads/2013/09/png-3.png"width="312"height="165"srcset="//www.gbjxw.com/wp-content/uploads/2013/09/png-3.png 495w,//www.gbjxw.com/wp-content/uploads/2013/09/png-3-300x159.png 300w"sizes="(max-width: 312px) 100vw,312px"/></a></p><p dir="ltr">This ad above was disapproved because of the heavy use of text within the image. While this one with was somehow approved,with its glaringly large text of Jesse Pinkman's signature phrase,"YO BITCH!"Clearly,Facebook still has a long way to go in terms of filtering ad copy.</p><p><a href="//www.gbjxw.com/2013/09/breaking-bad-facebook-ads-targeted-fans/png-4/"rel="attachment wp-att-4585"><img class="alignnone size-full wp-image-4585"alt="png-4"src="http://54.90.110.56/wp-content/uploads/2013/09/png-4.png"width="275"height="127"/></a></p><p>We hope you all enjoy the the Breaking Bad finale this weekend.Also,we'd like to give a special thanks to our summer intern Michelle for putting this blog post together!</p></div></div><p>The post <a rel="nofollow"href="//www.gbjxw.com/2013/09/breaking-bad-facebook-ads-targeted-fans/">Breaking Bad Facebook Ads & Targeted Fans</a> appeared first on <a rel="nofollow"href="//www.gbjxw.com">Promediacorp</a>.</p> //www.gbjxw.com/2013/09/breaking-bad-facebook-ads-targeted-fans/feed/ 0 How to Check if Your Adwords Campaign is Boosting Your Amazon Sales //www.gbjxw.com/2013/07/adwords-campaign-boosting-amazon-sales/ //www.gbjxw.com/2013/07/adwords-campaign-boosting-amazon-sales/#respond Tue,30 Jul 2013 14:33:08 +0000 Sheara Adwords Analytics How To PPC //www.gbjxw.com/?p=4517 <p>It is no secret that one of the biggest mistakes an online advertiser can make is to spend money blindly by not having analytics tracking software in place.</p><p>The post <a rel="nofollow"href="//www.gbjxw.com/2013/07/adwords-campaign-boosting-amazon-sales/">How to Check if Your Adwords Campaign is Boosting Your Amazon Sales</a> appeared first on <a rel="nofollow"href="//www.gbjxw.com">Promediacorp</a>.</p> <p>It is no secret that one of the biggest mistakes an online advertiser can make is to spend money blindly by not having the proper analytics tracking in place.However,from time to time we come across an advertiser who wishes to promote a product on third party sites like Amazon,and will send paid traffic there.In such a scenario,it is often not possible to retrieve the necessary data to make decisions on how to manage the campaign,as much of the Amazon data is privy.In a recent <a title="Paid Search Marketing"href="//www.gbjxw.com/威廉希尔平赔services/paid-search/">Adwords</a> campaign analysis,we discovered that a client was allocating a large budget to promote a product that was less than $20.There was no internal software tracking the product sales and traffic sources,and the only data available was the number of products sold via Amazon on a weekly basis.</p><p>Of course our first reaction to the campaign was – this is a ridiculous waste of money and no one should ever spend money that cannot be tracked!Our immediate instinct was to go ahead and pause this campaign.And yet,we did no such thing,and instead decided to run a correlation analysis to see if Amazon sale of the product can be attributed to the Adwords campaign.</p><p>We input performance stats:</p><p><iframe width='500' height='300' frameborder='0' src='https://docs.google.com/spreadsheet/pub?key=0AoLNNNKFqL7adE9pamxOOE9uSWQyU2UxMFY3eXdxNVE&single=true&gid=1&output=html&widget=true'></iframe></p><p>And then calculated the correlation coefficient between Adwords Clicks to the number of products sold (as reported by Amazon).In Excel or Google Spreadsheets,there is a function that calculates this automatically;input =CORREL(array1,array2).But you can also <a title="Correl Function"href="http://office.microsoft.com/en-us/excel-help/correl-HP005209023.aspx"target="_blank">calculate it manually using this equation</a>.</p><p><strong>Our resulting correlation coefficient for this data set is .68</strong>,which indicates a positive relationship (0 indicates no relationship,and 1 indicates a perfect positive relationship) between Adwords spend and Amazon product sales.</p><p>When we graphed the data set,here's what it looks like:</p><p><a href="http://54.90.110.56/wp-content/uploads/2013/07/chart_1-3.png"><img class="alignnone size-full wp-image-4544"alt="Adwords Correlation Analysis"src="http://54.90.110.56/wp-content/uploads/2013/07/chart_1-3.png"width="510"height="362"srcset="//www.gbjxw.com/wp-content/uploads/2013/07/chart_1-3.png 510w,//www.gbjxw.com/wp-content/uploads/2013/07/chart_1-3-300x213.png 300w"sizes="(max-width: 510px) 100vw,510px"/></a></p><p>So you can see the trend.</p><p>We went back to our original stats spreadsheet and added columns for Revenue (# of products sold x price of book) and Return on Investment (revenue-spend/revenue):</p><p><iframe width='650' height='300' frameborder='0' src='https://docs.google.com/spreadsheet/pub?key=0AoLNNNKFqL7adE9pamxOOE9uSWQyU2UxMFY3eXdxNVE&single=true&gid=1&output=html&widget=true'></iframe></p><p>And the results speak for themselves.As you can see,the revenue generated and the ROI are very strong and so we will not be pausing this campaign for now.It is imperative to review whatever data is available to make an informed decision,and the method above helped us to fill in the missing pieces of the puzzle.There are certainly other ways – share your methods in the comments below!</p><p>The post <a rel="nofollow"href="//www.gbjxw.com/2013/07/adwords-campaign-boosting-amazon-sales/">How to Check if Your Adwords Campaign is Boosting Your Amazon Sales</a> appeared first on <a rel="nofollow"href="//www.gbjxw.com">Promediacorp</a>.</p> //www.gbjxw.com/2013/07/adwords-campaign-boosting-amazon-sales/feed/ 0 Future of Mobility Event @ BMW i Ventures NYC,Tue 5/21,7pm //www.gbjxw.com/2013/05/future-of-mobility-event-bmw-i-ventures-5217pm/ //www.gbjxw.com/2013/05/future-of-mobility-event-bmw-i-ventures-5217pm/#respond Wed,15 May 2013 22:19:41 +0000 Avi Wilensky BMW i Ventures Events //www.gbjxw.com/?p=4489 <p>Join us on May 21 at the BMW i Ventures incubator as 5 innovative start-ups from the urban mobility sector demo their inventions to raise funding from VCs.</p><p>The post <a rel="nofollow"href="//www.gbjxw.com/2013/05/future-of-mobility-event-bmw-i-ventures-5217pm/">Future of Mobility Event @ BMW i Ventures NYC,Tue 5/21,7pm</a> appeared first on <a rel="nofollow"href="//www.gbjxw.com">Promediacorp</a>.</p> <p>Please join us this Tuesday,May 21st at 7pm for an exciting evening at <a title="Our New Home: BMW i Ventures"href="//www.gbjxw.com/2012/10/our-new-home-bmw-i-ventures/"target="_blank">our home</a> at the <a href="http://www.bmw-i-usa.com/en_us/i-ventures/"target="_blank">BMW i Ventures</a> incubator in the West Village @ <a href="https://maps.google.com/maps?q=95+morton+street"target="_blank">95 Morton Street</a> (7th floor).Five innovative start-ups from the urban mobility sector will demo their inventions to try and raise funding from the VCs at BMW i Ventures (ChargePoint,Life360,Embarq),<a href="http://firstmarkcap.com/"target="_blank">FirstMark Capital</a> (Pinterest,Shopify,SecondMarket),and <a href="http://www.lererventures.com/"target="_blank">Lerer Ventures</a> (Buzzfeed,Thrillist,Warby Parker).</p><p>Join us for an evening of live demos,discussions and networking.</p><p><strong>The companies pitching are:</strong></p><ul><ul><li><a href="http://www.dash.by/"target="_blank">Dash Labs</a> / Connected car platform<br /><blockquote><p>DASH turns any vehicle into a ‘smart car'.A mobile utility plus hardware,pulling 200+data points from the car sensors,as well as 100+ social and ambient data points (weather,traffic APIs).It provides real time diagnostics/alerts and historical data viz,enabling the driver to maximise MPG,improve engine performance,gives tips/insights on carbon emissions and offset tools,as well as how to reduce running costs on gas,maintenance and insurance.Currently in closed beta test,the NYC based startup is under the leadership of Micah Kotch of the NYU Poly/EDC/greentech/sustainable initiative.</p></blockquote></li><li><a href="http://www.bandwagon.io"target="_blank">Bandwagon</a> (formerly Weeels) / Taxi sharing platform<br /><blockquote><p>New York based startup founded by designer and entrepreneur David Mahfouda makes sharing a cab more efficient by intelligently connecting riders.The company licenses it's platform to fleet owners and operators to help streamline operations.</p></blockquote></li><li><a href="http://www.side.cr"target="_blank">Sidecar</a> / Instant Ride-sharing App<br /><blockquote><p>Sidecar is an on demand,peer-to-peer ridesharing community which debuted in San Fran and is quickly spreading to other cities nationwide.Using the sidecar mobile app,drivers and passengers can connect in this volunteer donation based marketplace.The company has raised $10m in it's series A from investors such as Google Ventures,Lightspeed,Lerer Ventured,and Mark Pincus.</p></blockquote></li><li><a href="http://www.ridewithvia.com"target="_blank">VIA</a> / New way for mass transportation<br /><blockquote><p>Via Transportation,Inc.is a transportation technology company focused on developing a mass-market urban transportation solution that is flexible,cost-effective,and environmentally-friendly.The website alludes that<br />WiFi-enabled vans get you where you need to go​,with smartphones used to reserve and buy seats.Beta service coming to NYC in spring 2013.The company is based in New York City butalso operates out of California and Israel.</p></blockquote></li><li><a href="http://www.eparkingusa.com"target="_blank">eParking</a> / Marketplace for Parking Spots<br /><blockquote><p>Find,book,or pay for a parking spot with your mobile device.eParking USA is a provider of advanced technology solutions for mobile on-street and off-street parking,and interactive parking information.The system shows open parking spots on your cellphone screen or your car dashboard.It directs you to the parking spot,where you pay for your parking time,in assigned parking zones,using your cellular telephone,or as a member it will be charged directly to your account.</p></blockquote></li></ul></ul><p>The investor panel will include <a href="https://twitter.com/schlaf"target="_blank">Steve Schlafman</a>,Principal at Lerer Ventures,<a title="Lawrence Lenihan"href="http://firstmarkcap.com/team/lawrence-lenihan/"target="_blank">Lawrence Lenihan</a>,Founder and Managing Director of FirstMark Capital,and of course <a href="http://www.linkedin.com/pub/dr-ulrich-quay/42/84a/a96"target="_blank">Dr.Ulrich Quay</a>,Managing Director at BMW i Ventures.</p><p>BMW i Ventures brings entrepreneurs,investors,developers and mobility enthusiast together.</p><p><a title="Register for the Meetup"href="http://www.meetup.com/BMW-i-Ventures/"target="_blank">Register for the free meetup</a>.Space is limited.</p><p>Looking forward to seeing you!</p><div id="attachment_4502"style="width: 340px"class="wp-caption alignnone"><img class="wp-image-4502"title="BMW i ventures"alt="BMW i ventures"src="http://54.90.110.56/wp-content/uploads/2013/05/BAhbB1sHOgZmIiQyMDExLzA4LzEwLzAxXzEwXzAyXzUzNV9ibXcuanBnWwg6BnA6CnRodW1iIgk1NTB4.jpeg"width="330"height="180"srcset="//www.gbjxw.com/wp-content/uploads/2013/05/BAhbB1sHOgZmIiQyMDExLzA4LzEwLzAxXzEwXzAyXzUzNV9ibXcuanBnWwg6BnA6CnRodW1iIgk1NTB4.jpeg 550w,//www.gbjxw.com/wp-content/uploads/2013/05/BAhbB1sHOgZmIiQyMDExLzA4LzEwLzAxXzEwXzAyXzUzNV9ibXcuanBnWwg6BnA6CnRodW1iIgk1NTB4-300x164.jpeg 300w"sizes="(max-width: 330px) 100vw,330px"/><p class="wp-caption-text">BMW i ventures</p></div><p>The post <a rel="nofollow"href="//www.gbjxw.com/2013/05/future-of-mobility-event-bmw-i-ventures-5217pm/">Future of Mobility Event @ BMW i Ventures NYC,Tue 5/21,7pm</a> appeared first on <a rel="nofollow"href="//www.gbjxw.com">Promediacorp</a>.</p> //www.gbjxw.com/2013/05/future-of-mobility-event-bmw-i-ventures-5217pm/feed/ 0 Ricky Sahu to Sit on Meet the Experts Roundtable at #SESNY //www.gbjxw.com/2013/03/ricky-sahu-to-sit-on-meet-the-experts-roundtable-at-ses-ny/ //www.gbjxw.com/2013/03/ricky-sahu-to-sit-on-meet-the-experts-roundtable-at-ses-ny/#respond Wed,20 Mar 2013 18:00:34 +0000 Sheara Search Engine Strategies //www.gbjxw.com/?p=4380 <p>We are so excited for the annual Search Engine Strategies conference next week at the New York Marriott Marquis in Times Square.The conference will be taking place from Tuesday,March 26th,to Thursday,March 28th.From 4:30 – 5:30pm Tuesday & 12:30 – 1:30pm on Wednesday,please join Promediacorp's Data Scientist Ricky Sahu and others,[…]</p><p>The post <a rel="nofollow"href="//www.gbjxw.com/2013/03/ricky-sahu-to-sit-on-meet-the-experts-roundtable-at-ses-ny/">Ricky Sahu to Sit on Meet the Experts Roundtable at #SESNY</a> appeared first on <a rel="nofollow"href="//www.gbjxw.com">Promediacorp</a>.</p> <p>We are so excited for the annual <a title="Search Enginge Strategies NYC"href="http://sesconference.com/newyork/index.php"target="_blank">Search Engine Strategies conference</a> next week at the New York Marriott Marquis in Times Square.The conference will be taking place from Tuesday,March 26th,to Thursday,March 28th.From 4:30 – 5:30pm Tuesday & 12:30 – 1:30pm on Wednesday,please join Promediacorp's Data Scientist Ricky Sahu and others,at the Meet the Experts Roundtable Forum.He will be speaking on keyword analysis for SEO with practices that are applicable to PPC advertising as well. You can ask Ricky anything from Analytics questions to his time at Google in Mountain View.</p><p>View the <a title="SES NY Conference Agenda"href="http://sesconference.com/newyork/agenda.php"target="_blank">full conference agenda</a>.And don't forget to RSVP to WebmasterRadio's Epic <a title="Search Bash NYC 2013"href="http://searchbash.com/search-bash-nyc-2013/"target="_blank">Search Bash Event at Hudson Terrace</a>!</p><p>The post <a rel="nofollow"href="//www.gbjxw.com/2013/03/ricky-sahu-to-sit-on-meet-the-experts-roundtable-at-ses-ny/">Ricky Sahu to Sit on Meet the Experts Roundtable at #SESNY</a> appeared first on <a rel="nofollow"href="//www.gbjxw.com">Promediacorp</a>.</p> //www.gbjxw.com/2013/03/ricky-sahu-to-sit-on-meet-the-experts-roundtable-at-ses-ny/feed/ 0